Private Photo Sharing for Families

In the days before private groups on Facebook, Fisher-Price wanted to give parents a way to share special memories of their kids with just a small group of the closest friends and family. Socialbomb created Moments to Share, one of the first non-game apps to coexist on both and the iPhone.

Moments to share allowed parents to build a private scrapbook for each of their children, adding photos and videos of their special moments, and organizing them on a timeline. On the iPhone, they could create new moments and upload media directly into their scrapbook. For each cherished moment, a deep integration with the Fisher-Price catalog offered relevant product selections based on the age and gender of the child.

Six years later, Facebook would introduce a similar feature called Scrapbook.