Personalized Social Artifacts
BBC America's first original drama demanded an innovative and engaging social media campaign, to spread the word about a gritty new show on a network known for it's British imports. Copper, is entrenched in the seedy world of 1864 New York, and we decided to give users an authentic memento from the era that they would want to share.
Mugshot Yourself artfully composites your face onto an actual vintage mugshot from the period, and the results are often striking. The twin engines of the internet - ego and stalking - sprang to life as people mugshot themselves and shared their criminal faces all over the internet, launching Copper to become BBC America's highest rated series premiere of all time.