Work experience

Independnt consultant

Independent 2014 - present

I develop software, hardware, and strategy for some of the most innovative companies in the world. Depending on the project, I may work alone, or I may build an ad hoc team from my network of creative technologists. Clients include a fashion startup, a logistics startup, and a new take on themed entertainment. More updates as projects become public. 


Director of strategy

IPG Media Lab 2015 - present

Thought leadership and strategy on emerging technologies for Fortune 100 brands, including regular writing/editing, press interviews, public speaking, and creation of an annual trend report. Active in pitches, brainstorming, and workshops for some of the largest companies in the world. Developed a new product to inform agency account managers and CMOs of late-breaking developments in technology, and how to respond.


Director of Product

Refinery29 2013 - 2015

Refinery29 acquired Socialbomb to help build their next-generation media platform.
Thought leadership on innovative brand partnerships, particularly around bridging online with brick-and-mortar shopping. Conceived and led an initiative to build a mobile social platform for product discovery, including iBeacon-powered contextual content delivery for retail partners. Regularly a part of pitches to Fortune 100 executives. Creation of platforms for structured data around products, brands , and users on Refinery29, and product leadership on new features to gauge user intent, gather user data, and optimize product discovery.


Co-Founder & Chief Creative Officer

Socialbomb 2008 - 2013

Creative leadership and business strategy for a cross-disciplinary team of engineers and designers, building award-winning social software for web, mobile, and television platforms. Ownership of the creative process from ideation to UX to launch and beyond, including management of up to five direct reports and teams of up to thirty-five. Significant research and strategy insight on the use of mobile and social in domestic and developing markets, user experience design for media, and interactive platforms for television. Clients included HBO, BBC, Red Bull, Fisher-Price, Mars, Orbitz, FedEx, Pepsi, & MTV.


Game Producer, Wireless R&D

area/code 2007 - 2008

Development and deployment of hardware and software for Media Res Servers, which provide downloadable video and audio over local wifi networks. Management of software development for the Sharkrunners game, utilizing real world shark tracking data. Ongoing R&D for wireless deployment and location-based games.


Digital Media Producer

CBS 2005 - 2006

Management of media content for CBS entertainment websites, including live video streams, episodic video, and podcasts. Content programming for the homepage, project management for movies and specials pages, and coordination of weekly site maintenance for series and microsites.


Digital Media Manager

Conductor 2005


Stage Manager & Production Assistant

Center Theatre Group 2003 - 2005



Facebook Integrated Media Winner for True Blood Live Feed


Webby Awards

Fashion & Beauty Category Winner for Refinery29

Email Newsletters Category Winner for Refinery29

People's Voice Winner for Refinery29

People's Voice Winner for True Blood Live Feed


Facebook Studio Award

Social Technology Winner for True Blood Live Feed


NYU Stern Business Plan Competition

9th Annual Winner for Socialbomb

Audience Choice Award for Socialbomb


Masters in Interactive Telecommunications

New York University, Tisch School of the Arts / ITP
Graduate Thesis: Games as APIs for Social Interaction


Bachelors in Theatre, directing concentration

University of California, Los Angeles, School of Theatre, Film, & Television