Starling Captionbomb
Broadcast-Synced Meme Tools
For their American version of the edgy British show Skins, MTV wanted their own second screen experience, to give fans a place to talk about the show right on MTV.com, and a unique way to give superfans first access to images and music from each episode.
Working with our friends at Starling, we developed Captionbomb, a unique way for audience members to talk about the show in the visual language of TV. Viewers unlocked cards with images from the show, pasted wry comments over them, and tossed them into a visual chat room. Some cards even included downloadable MP3s, which the most popular commenters could gift to the entire room.
