Metaverse Strategy

Immersive Entertainment Consulting

Starting with the COVID-19 pandemic, millions of consumers have turned to metaverse platforms like Fortnite and Roblox to connect with friends beyond the bounds of typical multiplayer games. I’ve helped both endemic and non-endemic brands understand how to show up in these immersive, social spaces.

• In April 2020, I developed the go-to-market strategy for the launch of Party Island in Fortnite, and the premiere event, Travis Scott’s Astronomical concert, redefining what Fortnite was, and pushing the boundaries of what was possible in multiplayer gaming. We delivered over 45 million in-game audience members, and over 70 million viewers on YouTube and Twitch, establishing Fortnite as a major force in general entertainment.

• In 2021, I helped both Spotify and H&M activate inside of Roblox, bringing immersive music and fashion experiences to a younger audience that was impossible to reach via traditional channels.

• In 2022, I developed a metaverse strategy for Sentosa Island, the Singaporean tourist destination, which would have created a digital twin of the island that was portable across metaverse platforms. It was also designed to connect the digital and physical, offering portals between key locations on the real island and its digital twin, and allowing guests on Sentosa and on the virtual island to share hybrid experiences.